Publication inserts make lasting impressions which is probably why advertisers are choosing to include them in their marketing mixes today. And as postal rates increase, inserts remain an economical alternative to direct mail.

At Coyle we look at publication inserts like printing jobs with a twist. Or should we say LOTS of twists. A typical insert project involves multiple publications, various trim sizes, and variable packing requirements not to mention different deadlines.

It's our job to go between the client and all of the publications to make sure that we deliver the job accurately and on time to each publication. Along the way we are sometimes forced to deal with postal issues, patent issues and other details unique to this area of advertising.

- Kawasaki Case Study

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